ITC Ltd

The Customer

ITC is one of India's foremost private sector companies with a market capitalization of nearly US $ 9 billion and a turnover of US $ 3 billion. Rated among the World's Leading Companies by Forbes magazine, ITC ranks third in pre-tax profit among India's private sector corporations. ITC has a diversified presence in Cigarettes, Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business, Branded Apparel, Packaged Foods & Confectionery, Greeting Cards and other FMCG products. ITC's Agri-Business is one of India's largest exporters of agricultural products. ITC is one of the country's biggest foreign exchange earners (US $ 2 billion in the last decade). The Company's 'e-Choupal' initiative is enabling Indian agriculture significantly enhance its competitiveness by empowering Indian farmers through the power of the Internet.

The Business Challenge

The client was looking for a system that could take care of its front and back office requirements like billing, inventory, customer details, etc. The head office will perform the functions related to purchase, distribution, pricing and promotions, daily reports on sales, inventory, returns, etc.
ITC was looking for an integrated system that would enable the head office to be in direct control of all the stores and store all the information at one place. In addition to that they were looking at POS that would be able to handle their needs and provide all the functionalities in a simplified manner.

The Solution

Zensar’s SmartshopTM Enterprise, which included HQ, BO and POS. The three work in conjunction with each other fulfilling all the requirements of the retail market solution. Some of the features have been customized to suit the requirements of the client in a phased manner.

Business Benefits

• Centralization of control of different stores.
• Seamless communication between HQ and Store.
• Internal transfer of data for stores. HQ receives quotations from individual stores and orders in a bulk. Also, goods can be transferred between stores if required.
• Capturing of key aspects of the retail business, including customer information, purchases, inventory trends & tracking, promotions and buying trends.
• Availability of accurate and consistent data at all times.
• Enable management decision-making based on accurate & relevant information.
• Better management information reporting.
• Ability to provide interchange of goods from any store to customers.
• Extensive reports on Inventory, Sales, Suppliers and Customers.