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SAP implementation
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SAP CRM | Acquiring and retaining customers

Customer Relationship Management

Customer Relationship Management (CRM) is about acquiring and retaining customers, improving customer loyalty, gaining customer insight, and implementing customer-focused strategies. Zensar's Customer Relationship Management (CRM) practice is a pre-configured solution offering comprehensive business functionalities that would ideally be required for any Marketing, Sales and Service processes. It integrates seamlessly with SAP R/3, ECC powered by Enterprise Portal for Single Point of entry to all business transactions.

Service offerings

Zensar's SAP CRM helps you address your short term imperatives to reduce cost and increase your decison making ability and also helps your company achieve differentiated capabilities in order to compete effectively over the long term .The solution enables the customer relation platform to cater to B2C & B2B customers, interaction center to interact with business customers and consumers online. It is integrated with business intelligence system for analytical reporting, mobile applications viz. PDA, mobiles for field sales & field service scenarios.

Methodologies

SAP CRM Solution profile also includes the following methodologies :

  • Align marketing resources to support organizational objectives
  • Realise the return on investment
  • Accelerate business processes with increased visibility and control
  • Drive customer demand with targeted marketing messages
  • Identify and retain high value customers with customer loyalty programs
  • Establish a standard ,streamlined business process with a central customer handling platform


Best Practices

Zensar's CRM solutions are based on SAP best practices modelled to reduce costs of your project evaluation/implementation and business process. The CRM solution supports the following capabilities:

  • SAP CRM Marketing
  • SAP CRM Sales
  • SAP CRM Service
  • SAP CRM Interaction Center : web client
  • SAP CRM E-Commerce


Value Proposition


  • Extensive preconfiguration to set up
    • the complete system landscape
    • end-to-end business scenarios
  • Provides flexibility to create unique customer experiences with real-time information
  • Enable a wide range of end-to-end business processes to address an array of marketing ,sales and service situations
  • Drives the organization to more consistent interactions across all channels and touch points
  • Provide best in class front office functionality that complements industry- specific processes
 

Client Speaks

Mr. Karan Singh - Director, ACG Worldwide
“It gives us great pleasure working with OBT. Our first SAP Implementation was a great success.”

Mr. Rama Subbu – President, Super Spinning Mills Limited
 “SAP is a proven ERP package which integrates all the activities across the company which in turn allows the Top management to take timely decisions without any delay in retrieval of the data and OBT has done a very good job to meet our requirements.”

Mr. Ashoke Roy – GM Finance & Project Manager, RPG Life Sciences
 “With help from OBT we have been able to implement SAP ahead of schedule. While our scheduled go-live date was 1st May, 07, we actually went live on 1st April, 07. The project was completed within 5 months.”

 

Case Studies

Consolidated business process, reduced duplicity of work, are just a few benefits reaped by one of the leading textile company of India after implementing SAP

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White Papers

Zensar's solution blueprint is an answer to all the limitations of a traditional software development approach like difficult end to end functional and technical traceability, synchronizing documentation, insufficient customer bandwidth, inaccurate translation of Domain specifications etc.

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Industries Served

Pharmaceuticals


Textiles


Engineering & Construction


Dairy


Retail


IT & ITES


Steel


Telecom


Finance


Banking


Insurance


Manufacturing


Logistics


Health science