Zensar expands its strategic initiatives with Adobe

Launches its collaborative solution- -Digital Experience Accelerator- (DEXA)

Pune, India, May, 21, 2020: Zensar, a leading digital solutions and technology services company that specialises in partnering with global organisations on their digital transformation journey, announced that it has further extended strategic initiatives with Adobe. A Silver-level partner in the Adobe Solution Partner Program with an Adobe Experience Manager specialization, Zensar now has an Adobe Accredited Partner Solution for Adobe Experience Cloud applications. Zensar will leverage its Digital Experience Accelerator(DEXA) to expedite clients’ digital transformation journeys and meet their rapidly evolving customer expectations.

Sandeep Kishore, Chief Executive Officer and Managing Director, Zensar, said, “Adobe is leading the way when it comes to creating real-time personalized user experiences, setting the tone for futuristic marketing using next-gen technologies like AI and personalization. Having an Adobe Accredited Partner Solution will bring unique value to our clients combined with our specialized design and marketing experience capabilities in Foolproof and Indigoslate. I am confident that this synergy will bring enhanced value and innovation to our customers.”

According to Adam Egbert, Head of Adobe Solution Partner Program, “Globally, enterprises are reimagining the way they interact with their customers and using digital to unify their end-to-end customer experience. We look forward to working with the Zensar team to continue to elevate the quality of solutions we deliver to our joint clients.”

According to Prameela Kalive, Chief Operating Officer, Zensar, “Our collaboration with Adobe is focused on delivering unified customer experiences for enterprises. Our joint solution, DEXA, is designed for large companies which are looking to create intelligent and customer-centric experiences as a strategic differentiator to remain ahead in a disruptive marketplace.”

Zensar’s Digital Experience Accelerator (DEXA) was created using Adobe Experience Cloud solutions. DEXA’s plug and play architecture makes it simple for B2B, B2C and B2B2C businesses to adopt it at any point during their transformation journey to power experience creation, marketing, advertising, analytics and commerce.

Its prebuilt components, predefined KPIs and dashboards, use cases and innovative solutions enable organizations to kickstart their transformation journey from Day 1. It leverages out-of-the-box capabilities of Adobe Experience Cloud applications to build a seamless multi-solution architecture that is scalable, extendable, and improves go-to market time and operational efficiency. The focus is on creating a seamless journey as customers switch from one channel to another, addressing their needs consistently throughout the value chain.

  •  Decoupled front end experience with SOFEA
  •  Scalable, flexible & CICD enabled architecture
  • Improved engagement, conversion rate & reduced churn

About Zensar(www.zensar.com)

Zensar is a leading digital solutions and technology services company that specializes in partnering with global organizations across industries on their digital transformation journey. A technology partner of choice, backed by a strong track record of innovation; credible investment in digital solutions; and unwavering commitment to client success, Zensar’ s comprehensive range of digital and technology services and solutions enables its clients achieve new thresholds of business performance. Zensar, with its experience in delivering excellence and superior client satisfaction through myriad technology solutions, is uniquely positioned to help its clients surpass challenges they face running their existing business most efficiently, helping in their legacy transformation, and planning for business expansion and growth through innovative and digital ways.

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About RPG Enterprises(www.rpggroup.com)

RPG Enterprises, established in 1979, is one of India's fastest growing business groups with a turnover of Rs 23000 Cr. The group has diverse business interests in the areas of Infrastructure, Tyres, Pharma, IT and Specialty as well as in emerging innovation led technology businesses.


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