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Why Today’s Smart Marketers Are Cozying Up To The CIO
News | 5 Jun 2024
In today's data-driven world, silos are crumbling. Zensar's Anup Rege, Senior Vice President and Chief Business Officer, highlights a critical partnership for business success: CMOs and CIOs working together.
Why? Because both roles leverage data to achieve strategic goals. This powerful duo can unlock incredible value for your organization.
The Forbes article explores:
- Why the CMO-CIO partnership matters more than ever.
- How to foster a strong, collaborative relationship between the two departments.
- Actionable tips to break down silos and drive success.
Read the article here: https://www.forbes.com/sites/cmo/2024/06/05/why-todays-smart-marketers-are-cozying-up-to-the-cio/?sh=395e01fc636e
