Zensar Ranked Disruptor in Avasant’s Digital CX and CRM 2020 RadarView™ Report

Pune, India, February 12, 2021: Zensar, a leading digital solutions and technology services company, announced its recognition as a Disruptor in Avasant’ s Digital CX and CRM Services 2020 RadarView™ report. Zensar, along with its digital marketing entities, Indigo Slate and Foolproof offer broad-based digital experience (DX), customer experience (CX), and CRM services across its consulting and cloud services.

Ajay S. Bhutoria, Chief Executive Officer and Managing Director, Zensar, said, “Global businesses are accelerating their digital transformation processes and revisiting their customer experience strategies in the wake of the pandemic. Being featured in this report is in line with our client-driven approach of providing market-leading customer experience and digital experience expertise through our US- and UK-based agencies, Indigo Slate and Foolproof, respectively."

Shwetank Saini, Research Leader, Avasant stated, “The pandemic resulted in changing consumer behaviours with a significant increase in the use of digital services. Enterprises have also responded to this change by focusing on replicating the offline experience in digital channels. Zensar has understood this fundamental shift and has revamped its service offerings to enable its customers drive interaction and experience through digital properties, personalization, and immersive, contactless services.

“Its Digital Foundation Services create differentiation in the market by integrating multiple facets of business transformation. It defines Digital Value Streams based on customer-facing functions and focuses on emerging technologies that underline such services. Zensar’s digital CX capabilities, partner ecosystem, and its in-house experience design capabilities have placed Zensar as a disruptor in Avasant’s Digital CX and CRM Services 2020 RadarView™.”

Prameela Kalive, Chief Operating Officer, Zensar, commented, “It has always been our endeavour to deliver value to our clients who trust us to be their partner through times like the recent global crisis. Digital is now the mainstay for our clients, creating a need for experience-led transformation across all engagement platforms. We have consistently worked to deliver impactful solutions to our clients. Being recognized in this report encourages us to continue working with our clients to enhance their customer engagement strategies.”

Some of the few highlights from the report on Zensar’s capabilities include:

• Zensar provides digital CX and CRM services under its digital experience (DX) solutions. The DX offering provides research, CX strategy, creative, digital channels, digital marketing, enterprise experience, post-sales experience, employee engagement, and CRM services

• Zensar has multiple DX engagements and over ten years of experience providing digital experience services in sales, commerce, and service

• The Digital Foundation offering leverages its advisory, implementation, and managed services expertise to augment its digital CX services

• Zensar-built Omnicon, an NLP and AI/ML self-service platform that can be integrated with enterprise systems and includes pre-built use cases for insurance, hi-tech, and manufacturing

• Digital Experience Platform (DXP) enables launch of microsites and digital campaigns

• Zensar’s own employee experience management solution, Humané, which can be integrated into enterprise HR and HCM systems

• New implementations across multiple CRM platforms