Zensar Rated as Leader in Zinnov Zones Digital Services in Retail 2018

San Jose, California, November 15, 2018 : Zensar, a leading digital solutions and technology services company that specializes in partnering with global organizations across industries on their digital transformation journey, announced today that it has been ranked as a “Leader” in the Zinnov Zones for Digital Services in Retail – 2018 report. Zinnov conducted an analysis of 14 Global Digital Service Providers in this space, evaluating them in the areas of digital prowess and scalability across 6 key categories such as Marketing and Sales, Store Operations, Supply Chain Management, Merchandising, In-store Experience, and Online Commerce.

According to Zinnov, “Retailers worldwide will spend over $102Bn on digital in 2018 alone. Retail digital spending is likely to increase at a CAGR of ~21%, touching a whopping $220Bn by 2022.”

Zinnov defines digital investments in retail as spending on digital infrastructure, engineering of digital applications and products, investment in modern technologies such as IoT, AI/ML, Robotics, etc., and digital managed services, to achieve better customer experience, derive higher operational efficiencies and create new digital products.

Sandeep Kishore, Chief Executive Officer and Managing Director, Zensar, stated, “Digitalization continues to drive the future of Retail, and Zensar is at the forefront of Retail Digital Innovation. Digital is the fastest growing segment within Zensar with digital revenues comprising about 44% of our total business in Q2. We continue to invest significantly in digital services and have acquired three companies in the past two years. Most recently, we acquired Indigo Slate, a Seattle-based customer experience agency. Digital Retail Services is a core growth market for us, and we are delighted to be recognized by Zinnov for our expertise and leadership in this space, once again.”

Speaking about Zensar having emerged as the leader in the Zinnov Zones rating, Praveen Bhadada, Partner and Practice Head, Digital Transformation, Zinnov, said, “Zensar has a strong focus on digital in the retail segment, and continues to maintain a high growth trajectory. The company has a highly experienced digital workforce with strong capability to deliver a diverse range of solutions for its retail clientele. Our analysis also shows that Zensar has developed a robust suite of digital intellectual property (accelerators, frameworks, etc.), allowing it to serve the varied requirements of its retail clients.”

“Zensar is uniquely positioned as the leading full-service digital partner for some of the most recognizable retail brands in the world. Our rating as ‘Leader’ in the Zinnov Zones Digital Services in Retail report is reflective of the confidence our clients have in us to help them plan, design, and implement exceptional customer experiences as we partner along their digital transformation journeys,” added Durai Velan, Executive Vice President and Head, Retail and Consumer Services, Zensar.

Zensar currently works with leading global retailers to provide a full range of services across digital supply chain, digital commerce, customer experience, and digital marketing.