Gaming Platform Powers Its Game With a Machine Learning Model
Consumer services
Read time: 5 mins
A leading online gaming company wasn’t satisfied with the performance of its existing player churn model. It consulted with Zensar to explore a new approach.
Zensar deployed a machine learning (ML)-powered first-session churn model that helps identify players at risk of churning and fine-tune player retention strategies.
Download our case study to learn more.
