Improving customer experience with design thinking

Improving customer experience with design thinking

Banking and financial services

Our client is a leading bank in South Africa with a long-standing engagement with Zensar. Its cumbersome and lengthy manual processes were creating a poor user experience for its internal and external partners. This user ‘unfriendliness’ was proving to be an impediment to its growth and reputation. We stepped in with a design thinking approach to transform these processes, leading to enhanced customer delight and loyalty.

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Tags:
Advanced Engineering Services
Banking and financial services

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