The evolution of testing - Digital Assurance
There has been a massive boom in enterprise digital footprints and cloud adoption in the last half-decade. Technologies like Internet of Things (IoT), Artiﬁcial Intelligence (AI), Machine Learning (ML), and mobile are central to optimizing operations, reducing costs, and boosting productivity internally.
On the customer-facing side, the rise in online transactions, and the multiplicity of digital interfaces have transformed end-user experiences. This ampliﬁes the need for transitioning from quality assurance (QA) to advanced digital experience assurance, with a more holistic coverage.
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