Key highlights
25+
payment options integrated
37%
reduced platform development costs
Faster, seamless KYC onboarding process
Overview
We partnered with a top online forex and CFD broker to revamp its trading platform through a seamless blend of UX, engineering, and automation. Leveraging our capital markets domain expertise, we executed several key initiatives that not only enhanced the client's trading platform, but also improved its operational efficiency.
Challenges
1
Disjointed fund management: Dealt with inefficiencies in managing multiple trading assets without a unified fund management system.
2.
Slow and cumbersome KYC: Faced onboarding delays due to lengthy and manual KYC processes.
3.
Operational Inefficiencies: Needed to improve productivity and effectiveness across business functions using Salesforce.
4
Slow rollout of features: Struggled to keep up with evolving customer expectations due to long platform update cycles.
Solution
1
Next-gen wallet integration: Designed and implemented a seamless wallet solution for multi-asset trading, improving fund management.
2.
Optimized user experience: Streamlined onboarding and KYC processes, reducing verification time.
3.
Accelerated development with CI/CD: Implemented a CI/CD pipeline to cut platform update turnaround times.
4
Salesforce transformation: Enhanced CRM capabilities to increase operational efficiency.
Impact
25+ payment options integrated: Expanded transaction flexibility, enhancing user convenience and accessibility.
37% lower platform development cost: Optimized development processes, reducing overall operational expenses.
Faster KYC and onboarding process: Ensured seamless verification in less than five minutes, improving user acquisition and retention.
30% increase in operational efficiency: Accelerated feature deployment – CI/CD implementation reduced update turnaround time from months to weeks, ensuring continuous innovation.