Why Today’s Smart Marketers Are Cozying Up To The CIO

In today's data-driven world, silos are crumbling. Zensar's Anup Rege, Senior Vice President and Chief Business Officer, highlights a critical partnership for business success: CMOs and CIOs working together. Why? Because both roles leverage data to achieve strategic goals. This powerful duo can unlock incredible value for your organization. The Forbes article explores:

• Why the CMO-CIO partnership matters more than ever.

• How to foster a strong, collaborative relationship between the two departments.

• Actionable tips to break down silos and drive success.

Read the article here: Why Today’s Smart Marketers Are Cozying Up To The CIO